KAL Advocacy Initiative

“Working Together over the Coming Weeks”

Outline Programme
August 10, 2006

11:00 a.m. Introduction
- The reason for the KAL Advocacy Group
- The importance of keeping in touch

11:15 Where Things Are At

11:30 Key KAL Messages

11:45 Relating KAL to your organisation
- Audiences
- Communications tools and ideas
- What you can do
- Group discussion and brainstorming

12:30 The Media as a Key Audience
- What the media wants … briefly
- Writing a press release

1:00 Conclusion

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Meeting details here.

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